Mission, vision and values

 Mission

 To grow as a multinational competitor in the beverage market, inspiring pride, passion and commitment, and generating value for our stakeholders.

 Vision

By 2015, earn over half of our revenue from International markets, and to consistently strengthen our leadership in the domestic market, while maintaining profitability.

 Values

The values of Grupo Modelo are the principles and rules which guide the behavior of every member of the organization. These guidelines direct our way of thinking and acting:

	Honesty	We operate with integrity, focusing on the equitable treatment of all our peers.
	Loyalty	We are part of the "Modelo Family ", conducting ourselves in accordance with the business values and objectives of the Organization.
	Respect	We act with due consideration toward human dignity and the human environment at all times.
	Responsability	We meet our obligations, making the policies and provisions of the Company our own.
	Confidence	We perform with precision, punctuality and devotion to strengthen our work environment.